FEATURE RETAIL STORE

Feature is a retail brand that was established in 2010 in Las Vegas, Nevada. It was created to be a space where fashion, music, and art could all coexist. In 2018, NOVUS took the opportunity to design the brand's second store at the newly constructed Wynn Plaza on the Las Vegas Strip. The challenge was to maintain the brand's essence while also elevating it to fit its new premiere location, allowing it to compete with the high-end European tenants. The store's design combines an industrial feel with chic elements to create a comfortable shopping experience for customers. A standout feature of the design is the hidden "infinity" shoe tunnel located behind the cash wrap, alongside an illuminated merchandise display wall. All of the millwork display cases in the store are custom-designed for the specific products offered. Despite the industrial feel, the 3500K LED lighting and walnut millwork add warmth to the space, creating a very comfortable retail environment.